Yokohama Rubber Company has been crafting tires since 1917, making it one of the oldest tire manufacturers in Japan. Headquartered in Tokyo, the company was originally established as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. Over the decades, Yokohama carved out its own identity, particularly in the performance and motorsport space. The brand has an extensive racing pedigree, including participation in Super GT, WTCR, and various global touring car championships, which directly informs the development of their consumer products.
Yokohama distinguishes itself through a strong commitment to environmental sustainability alongside performance excellence. Their BluEarth technology, introduced in 2010, focuses on reducing rolling resistance and improving fuel economy without sacrificing grip or handling. The company's orange oil compound technology, which replaces a portion of petroleum-based oils with natural orange oil in the rubber compound, was an industry-first innovation that improved wet traction while reducing environmental impact. These are not just marketing claims; they represent genuine material science advances.
The Yokohama product range is well-rounded. The ADVAN series is their performance crown jewel, with the ADVAN Apex being a standout choice for sports cars and performance sedans. The BluEarth line addresses the touring and eco-friendly segment with impressive fuel efficiency ratings. The Geolandar series covers the SUV and off-road market comprehensively, from the highway-oriented Geolandar CV to the hardcore Geolandar M/T mud-terrain. The iceGUARD winter line rounds out the portfolio with strong cold-weather options.
Yokohama appeals to a unique intersection of drivers: those who care about performance and those who care about sustainability. If you want a tire that grips well on a winding road but also minimizes your environmental footprint, Yokohama is one of the few brands that genuinely delivers on both fronts. They are also a strong choice for SUV and crossover owners, as the Geolandar line is one of the most comprehensive light truck tire ranges available from any manufacturer.
Ship.Tires carries Yokohama because they bring a distinctive blend of performance, sustainability, and Japanese engineering precision to the table. Their tires consistently earn positive reviews from both professional testers and everyday drivers. Discover the full Yokohama range at ship.tires and find the right tire for your driving needs.