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About FALKEN Tires

Falken Tires was launched in 1983 as the performance-oriented brand of Sumitomo Rubber Industries, one of Japan's oldest rubber companies. Originally created to target younger, sport-minded drivers, Falken quickly established credibility through motorsport involvement, including drifting, rally racing, and endurance events like the Nurburgring 24 Hours. The distinctive teal-and-blue Falken livery is among the most recognizable in motorsport.

Falken offers a focused range of performance, all-season, all-terrain, and truck tires. The Wildpeak line has become a breakout success in the all-terrain and trail-running segments, earning praise from overland enthusiasts and everyday truck owners alike. Their Azenis performance tires cater to sports car drivers seeking precise handling and grip. When you shop for Falken tires, you get competition-proven engineering at prices that undercut many premium rivals, and authorized retailers ship orders efficiently to destinations across the continent.

As part of Sumitomo Rubber Industries, Falken benefits from extensive R&D resources and global manufacturing capabilities. The brand continues to grow its market share by offering compelling performance in every tire category it enters.