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About YOKOHAMA Tires

Yokohama Rubber Company was founded in 1917 as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich, making it one of Japan's oldest tire manufacturers. Headquartered in Tokyo, the company has built a strong reputation in performance and motorsport applications, supplying tires for SUPER GT, the World Touring Car Championship, and historic racing events around the globe.

Yokohama produces tires across the full spectrum, including ultra-high-performance, touring, all-season, all-terrain, and winter segments. Their ADVAN line is particularly revered among driving enthusiasts for its exceptional dry grip and track-ready performance. Yokohama's BluEarth line demonstrates the company's commitment to eco-friendly tire technology with ultra-low rolling resistance compounds. Drivers who shop for Yokohama tires can expect Japanese engineering precision at competitive prices, and dealers ship their products to customers throughout North America.

The company continues to invest in next-generation technologies, including their use of orange oil in tire compounds to reduce petroleum dependence and improve wet traction — an innovation that has earned recognition from environmental organizations worldwide.